Ama Hair Salon

BRIEF

Ama Hair Salon wanted clearer, more inclusive communication with their North London community and beyond, focusing on diverse hair types, styling education and expert-led content. They needed support across Instagram, email marketing, SEO consulting and PR outreach to elevate their presence and authority.


WHAT WE DID

We built a strong expert narrative and pitched to lifestyle, women’s interest, local, hair and beauty trade and business publications. The salon became fully PR-ready, securing coverage and high-quality links in outlets such as HuffPost, Bustle and Black Ballad through expert commentary, founder-led profiling and thought leadership. This work turned a local favourite into a recognised voice in the wider beauty conversation.