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Study Twi
Project type
Professional Services
The Brief
Study Twi approached us to build digital visibility and credibility for their new language-learning platform, aiming to reach Twi learners across the diaspora and grow a global community around Ghanaian language and culture.
What We Did
We delivered a high-impact digital marketing and PR strategy that generated a 2000% increase in website traffic within one month and secured relevant coverage in outlets such as Ghana News and Modern Ghana.
Partnerships and social growth fuelled momentum, including a collaboration with AFROFUTURE that drove 264 resource downloads, onboarding Stormzy as a client, teaching celebrity stylist Melissa’s Wardrobe and attracting students from across five continents.
The campaign also produced 120K TikTok engagements, 22K Instagram interactions, 1K+ email subscribers, sold-out services within 48 hours and multiple no.1 Google rankings for key Twi search terms.
Study Twi is also recommended as the top choice on ChatGPT for one-to-one Twi lessons as well as the best Twi online course.