tmrw x Lay Zhang

BRIEF

tmrw commissioned us to amplify the release of Lay Zhang’s bespoke 100-page magazine, celebrating him as the first Asian artist to receive a dedicated issue. The goal was to drive global awareness, spark fan excitement and position the launch as a major cultural moment.


WHAT WE DID

We executed fast-turnaround, high-impact PR outreach that generated 25 pieces of global coverage in just 12 days, surpassing targets and landing features on outlets including Yahoo, AllKPop, MEAWW and Koreaboo. The campaign created worldwide buzz and contributed to the magazine selling out across the globe.